Riwayat Adnow

Asal mula

Cerita Adnow dimulai 2 tahun yang lalu, ketika sekelompok geek digital yang memiliki hobi di bidang pemasaran digital, RTB dan Big Data memutuskan untuk membuat hybrid baru dalam format iklan native. Format ini dirancang untuk melayani iklan dan untuk membantu pengunjung dalam menemukan konten baru yang benar-benar menarik. Format ini pun memungkinkan untuk menggunakan spanduk media dan native ads dalam kampanye yang sama, yang sangat berguna untuk klien dan agensi dalam menjalankan kampanye promosi merk. Ide "menayangkan iklan yang menarik dan konten" adalah ide yang cukup jelas, tetapi solusi teknis yang rumit. Dibutuhkan waktu lebih dari 1 tahun bagi tim Adnow untuk mengembangkan prototipe platform pertama. Efektivitas algoritme tersebut cukup mengesankan mulai dari tahap pertama. Hal ini menjadi mungkin karena dari awal co-founder kami telah bekerja dengan RTB, Big Data, media buying, kampaye pay per click dan iklan mobile selama 10-14 tahun terakhir. Kombinasi semangat dan pengalaman juga mendukung dalam peningkatan platform ini dan hanya dalam 2 tahun berhasil menjadi perangkat yang efektif.

Pada Desember 2015 Adnow mulai bekerja dengan webmaster,dan platform publisher itu dapat dibuka untuk semua orang. Sejak saat itu, kami memperoleh banyak tanggapan positif dari klien dan mitra kami. Selain itu, kami juga mengubah algoritma dan model matematika sebanyak 12 kali dan juga meningkatkan prosedur seleksi.

Adnow sekarang =)

Setelah 3 tahun dan pada tahun 2017 Adnow dengan rasa bangga menjadi platform dengan lebih dari 150 000 mitra, melayani lebih dari 6 miliyar tayangan setiap bulannya di 107 negara. Walaupun masih jauh dari sempurna, tetapi kami puas dengan capaian sejauh ini. Kerja keras setiap harinya dalam meningkatkan produk dan algoritma untuk menyediakan pendapatan tertinggi bagi kedua belah pihak - pengiklan dan penerbit. Ya, kami berkembang, kami internasional, tetapi juga kami masih haus dan siap untuk bekerja keras lagi dan lagi. Dan itulah mengapa kami dapat menawarkan mitra dan klien kami lebih dari jaringan lain!

Rayees Wani

Sales Head Region Asia

Rayees has a 11 years of experience in Financial and Digital Marketing fields. Joined the Adnow team in 2015 as a Sales Head of Asian Region. Не is among the pioneers who introduced the concept of corporate sales strategy, division by Geo factor and sales team building, B2B development. Thanks to Rayees’s help the sales force of Adnow got new energy by the way of revolutionizing sales code and ethics like introduction of new processes, voice support system for clients. Currently Rayees is handling the responsibilities of Sales Head Asia Region with his strongly built team of sales and operation specialists.

Phạm Thành Trung

Head of Advertiser’s Department

Trung is one of the most rapidly advancing employees up the career ladder at AdNow. Starting as a sales manager in 2016 he introduced an innovative way of sales negotiations thereby increased the amount of partners and the quality of the cooperation with them. Phạm Thành Trung brought AdNow platform to the whole new level using his expert knowledge of the Asian market. He implemented campaigns optimization, timely customer support, optimized the negotiation process and cooperation with the major players on the market. Today he is holding one of the highest positions in AdNow, leading the company up to the top of the market.

The Next Level of Building
Your Content Reach

Content Discovery and Content Distribution is one service that has recently surfaced as a solution. These services take your content and put them on the websites that have content related to your niche. This means that you end up targeting exactly the audience who is interested in your content. One such service that I have been following and observing is AdNow.... Read more >>

4 Ways Brands Should Use Native Advertising
In 2017

As the Business Development Director of Native Ad Network Adnow, points out, it`s increasingly important to make sure all your content, including your native advertising, is mobile-friendly, with mobile traffic expected to grow by almost 800% in the next year....Read more >>

Native advertising, the new marketing workhorse

The ultimate key to success with native advertising is to deliver engaging content that will provide value to the reader. Unlike straight display advertising that affords a very short window of time to grab attention, native ads offer the potential of longer user engagement.... Read more >>

Why Smart Internet Marketers Are Opting
for Native Advertising

That`s why, in 2017, it`s evident that the world is moving the way of native ads, and you should too if you want an optimal yield from your marketing strategies....Read more >>

5 native advertising trends you should
know about

Content Recommendation has gone to the mainstream, and you can have a glance at all the ma blogs you can find the content recommendation widgets. Nowadays, Visitors are choosing native ads more than the other banner ads because they are willing to look and interact with the native website which has the related information of the relevant products....Read more >>

If Social Media Flunks Your Brand,
Try Native Advertising

As more brands become publishers and white-label content producers, native advertising will take a granular approach to reaching audience, making it possible to touch aspects social media advertising could not....Read more >>

Native Advertising Creates Better
User Experience?

Another big way by which native advertising champions user experience is through its less intrusive indirect ad format. Research studies have shown that users are usually put off with direct sales-oriented messages and this is where the conventional ads fail....Read more >>

How Native Advertising Is Taking Over
Traditional Marketing?

This question is well answered by Vladimir Bashkin, Business Development Director of AdNow (a fastest growing native advertising network) who is responsible for leading the global operations team. He is duly involved with the product development, sales as well as business development processes. He said our platform that primarily focuses on providing customers with widget-based native advertisements that work wonders when placed with relatively significant content on any website/ blog that run by a set of complicated algorithms....Read more >>

Entrepreneurship Lesson to Learn from Native
Advertising Superheroes

People tend to forget that money is the means, not the end. Your profits are a mere tool to achieve a higher goal. In AdNow case, money always was just a thing to spend on quality, because what is the point of high profits if public opinion about you is low? Our minds were always set on worldwide coverage and we’ve achieved the result of over 150 000 partners from 114 countries in recent 2 years. We’ve worked hard, we’re proud of results and we’re not going to stop. I am sure that when money became your only concern you’re about to fail....Read more >>